take one beautiful Australian beach and a juxtaposition of butts, some human(!) and also the discarded cagarette variety... "there are some butts people are happy to see on the beach and there are other butts they don't want to see"...
transfer thinking onto the designers who developed our little masterpiece, and get the behavioural change experts involved (to understand how smokers can be encouraged to be more responsible with their butts)
ButtsOut is born!
ButtsOut is a recognised global leader in butt litter reduction with over 500 successful education and awareness campaigns worldwide! we could go on...and on...and on about ButtsOut, but instead why don't you click here to read more from the 'seat of learning'